Sports & Entertainment Events

Pac-12 Women's Basketball Tournament Seattle KeyArena

Pac-12 Women's Basketball Championship

After drawing record attendances the last two seasons, the Pac-12 Women’s Basketball Tournament returns to Seattle in partnership with Force 10 Sports Management. Held at KeyArena on March 1-4 for the sixth-straight year, the Pac-12 will receive unprecedented national television coverage once again with each game of the tournament televised on the Pac-12 Networks and ESPN2.

In the five years the Pac-12 Tournament has been in Seattle, the four-day event has seen its biggest successes, recording three of the top four attendances in the 14-year history. The 2017 tournament set a record for total attendance and had the event’s first sold-out session.

WNBA All-Star Game 2017 Seattle KeyArena

WNBA All-Star

Force 10 Sports Management, in partnership with the City of Seattle and the WNBA, hosted the city’s first-ever WNBA All-Star Game at KeyArena on Saturday, July 22. Broadcast nationally on ABC and globally in more than 200 countries and territories, Storm and WNBA fans filled KeyArena to the rafters, with an announced crowd of 15,221. 2 Storm players, guard Sue Bird and forward Breanna Stewart, highlighted the Western Conference roster, with Bird making a league record-tying 10th WNBA All-Star appearance. The weekend was highlighted by the City’s support, hosting off-court events at the iconic Space Needle, an orange-carpet VIP welcome reception at Chihuly Garden and Glass and a WNBA Fit Clinic.

Pro-Am Basketball Game Seattle KeyArena


Force 10 Sports Management partnered with NBA player and Seattle native Jamal Crawford to host the opening weekend of the 2015 Seattle Pro-Am at KeyArena. The sold-out event featured a double-header, with the Storm tipping off at 7pm vs. the Phoenix Mercury, followed by the Seattle Pro-Am game. Teams featured Crawford and other NBA players, including Avery Bradley, Kelly Olynyk, Isaiah Thomas, Spencer Hawes and coached by Gary Payton, Shawn Kemp and Lenny Wilkins.

Team USA Women's Basketball

USA Basketball

Force 10 Sports Management hosted a USA Basketball Women’s National Team Showcase May 12, 2012 at KeyArena, an event that featured the USA Basketball Olympic Women’s National Team in an exhibition game vs. the Chinese Women’s National Team. With then-WNBA President Laurel Richie in attendance, the Force 10 Sports Management team hosted thousands of women’s basketball fans to watch the game.