About Us

Seattle Storm Basketball
Seattle Reign Soccer
Seattle Seawolves Rugby
Pac-12 Women's Basketball Tournament Seattle KeyArena
WNBA All-Star Game 2017 Seattle KeyArena
Pro-Am Basketball Game Seattle KeyArena
Team USA Women's Basketball

Force 10 Sports Management, owned by Lisa Brummel, Ginny Gilder and Dawn Trudeau, and led by President and General Manager Alisha Valavanis, is a property of Force 10 Enterprises.

Based in Seattle, Wash., Force 10 Enterprises owns and operates the WNBA’s Seattle Storm and through Force 10 Sports Management, currently boasts a portfolio that includes the NWSL’s Seattle Reign, MLR’s Seattle Seawolves and the Pac-12 Women’s Basketball Championship.

Force 10 Sports Management is a boutique firm focused on revenue generation, strategic communications and event production for professional teams, collegiate conferences and other sport and entertainment events.

Force 10 Sports Management allows properties the opportunity to increase revenue and build brand equity by leveraging F10SM staff, expertise and brand equity, both in the Greater Puget Sound region and nationally.